We connect health optimisation brands with creators who genuinely live the lifestyle — campaigns grounded in integrity, transparency, and real audience relationships.
OptLifestyle is a Stockholm-based influencer marketing agency built exclusively for the health optimisation, supplements, and natural products space.
We don't try to be everything to everyone. Our singular focus means deeper creator relationships, smarter campaign strategy, and better outcomes for brands that care about what they put in the world.
Work With UsHealth & wellness is our only domain — we understand the audience, the regulations, and the nuance.
No fabricated claims, no inflated numbers. We work only with creators who represent brands they genuinely believe in.
Every metric shared openly — no cherry-picking, no spin, no surprises at the end of a campaign.
We treat creators as partners, not billboards — building long-term relationships that benefit everyone involved.
End-to-end influencer marketing solutions built specifically for health and wellness brands.
We identify creators who authentically align with your brand — filtering for audience quality, engagement integrity, and genuine lifestyle fit.
From goal-setting to content briefs and compliance review — we build campaigns that convert and meet health advertising standards.
Transparent, data-driven reporting across every campaign — no spin, no inflated metrics, just clear insights you can act on.
We build ongoing ambassador relationships — cultivating genuine brand advocates who grow with you over time, not one-off sponsored posts.
No hidden steps, no surprises — just a straightforward path from first conversation to campaign results.
We learn about your brand, goals, target audience, and product claims. Honesty at this stage drives everything that follows.
We present a tailored plan: creator shortlist, platform mix, content direction, timeline and success metrics — no generic decks.
We match your brand with vetted creators who genuinely use products like yours — lifestyle fit over follower count, always.
We manage the campaign end-to-end, monitor performance in real time, and share transparent reporting throughout.
If you create content around health optimisation, supplements, functional nutrition, or natural living — we'd love to hear from you.
We work with creators across all platform sizes who share one trait: genuine passion for the lifestyle they represent. We prioritise authentic voice over vanity metrics.
Whether you're a brand looking to grow, or a creator wanting to partner with brands you believe in — we'd love to hear from you.